Where to shop

Shopping with your family in Iceland is easy and the shops have a variety of products both locally produced and imported, expect the shopping assistants to speak English and the label price is usually final. Do to the decline of the Icelandic krona in recent years, prices are quite reasonable for foreign visitors. In Reykjavík there are three main shopping areas, downtown Reykjavík, where you find most of the shops in the streets Laugavegur and Skólavörðustígur and the two major shopping malls, Kringlan and Smáralind. In the countryside you can expect to find shopping opportunities in the towns’ centrum. As payment methods go, chip and PIN debit/credit cards are widely accepted.

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Icelandic groceries shops offer a decent amount of selection of foods and other household items. You can get essentials like baby formula and nappies in any supermarket. Bónus offers usually the lowest prices with opening hours from 11:00 to 18:30. Hagkaup offers greater variety and higher prices with some stores open all night. 10-11 offers less variety and high prices but are open 24 hours a day.

The ultimate guide to food shopping in iceland


If you want to buy some cool and weather appropriate clothes for the family while staying in Iceland, here are some cool brands and shops you should check out:

If you would like to buy some all condition clothing, warm and fashionable while in Iceland. I would recommend these Icelandic labels: 66north.com, cintamani.is, zo-on.is, farmersmarket.is, icewear.is

These are the shops were Icelanders shop themselves, practical, warm and cool clothing.

Just kids:

igloandindi.is aswegrow.is tulipop.is

For cool things from Iceland, check out www.icelandicmarket.com


There are tourist boutiques and souvenir shops all over the country.

The classic souvenir to buy is the woolen sweater, called "Lopapeysa" in icelandic. It is a handknitted sweater made from Icelandic wool.

Icelandic food and candy. Some of the most popular food items to bring back from a holiday in Iceland are: Icelandic hotdog mustard, sea salt and candy combining liquorice and chocolate a real favorite among the locals.


Look for stores with Global Blue Tax Free Shopping sign in the window. For more detail visit Globalblue.com